Customer Analysis — Acquisition Due Diligence
Pre-Evaluation Report
This assessment evaluates the customer base of a British wholesale gift retailer to inform a prospective acquisition. Built entirely from a 13-month transaction log (December 2010 to December 2011) covering roughly 542,000 individual purchases, this analysis looks past the headline revenue. It examines how customers actually behave, how long they stay, and how much future value the current base realistically holds.
The analytical current date is December 9, 2011. All currency is in British pounds.
This report is a portfolio case study reframing the UCI Online Retail II dataset as a commercial due diligence engagement. No actual acquisition is contemplated.
Author: Shawn Phillips | Lailara LLC